BOGUSTIQUE: August 2016

Sunday, 7 August 2016

Fashion Trend: SPICEMANIA

The Spice Girls 90s

Linked to the recent 90's revival that we've been seeing on the runways and red carpet events is an obvious tribute to the Spice Girls. The Spice Girls originated in England in 1994 and were "Britain's most successful band since The Beatles" - BBC. No wonder they've had such a big impact in the music and fashion world over the years, as they were the most popular girls band of all time. Their group was an ideal example of branding: each of the five girls had their own individual and distinctive style and personality and expressed it through their nicknames, outfits and behaviour on stage. Mel C "Sporty Spice" represented an active tomboy, Mel B "Scary Spice" spoke for fierceness and independence, Geri "Ginger Spice" was the confident and sexy red head, Emma "Baby Spice" the youngest from the group stood for youth and innocence and Victoria "Posh Spice", my personal favourite, embodied class and sophistication. The ladies were pop culture icons of the nineties with their "girl power" motto.

It's not an accident that their style and relevance has resurfaced now. The fashion world is often inspired by anniversaries, and in case you hadn't noticed, July marked 20 years since their hit "Wannabe" was released. In honour of the anniversary of the international girl anthem a video with a feminist background was released

1. in which the topics of violence against girls, equal pay for work and underage marriage are brought up

2. to promote women's rights and empowerment

Current Spice trends include:

Posh mid-length bobs: lately fashionistas have been cutting their gorgeous locks in favour for this hairstyle which was signature for Victoria in the nineties...

Posh Spice 90s

Kim Kardashian July/August 2016

Kylie Jenner July/August 2016

Cara Delevingne July/August 2016

Baby Hair Buns: a while after Miley temporarily popularised the high tiny hair buns they're finally appearing again and they are ADORABLE!

Baby Spice 90s

Cara Delevingne July/August 2016

Khloe Kardashian July/August 2016

Hailey Baldwin July/August 2016

Sporty Style: it's not an accident that tracksuits are suddenly starting to appear at events and in magazine spreads...

Sporty Spice 90s

Baby & Sporty Spice 90s

Bella Hadid May 2016

Gigi Hadid 2016 (phot Bauer-Griffin)

Rihanna 2016 (phot Bauer-Griffin)

Cara Delevingne & Margot Robbie August 2016

Spicy Platforms:

Spice Girls Platforms 90s

Baby Spice Platforms 90s

Spice Girls Platforms 90s

Charlotte Olympia Pre-Fall 2016

Giuseppe Zanotti FW 2016

Sophia Webster SS 2016

Sergio Rossi SS 2016

Spice on the Runway:

Scary outfits straight from the wild

Jean Paul Gaultier Fall 2016 Couture

Baby minis in white

Giambattista Valli Fall 2016 Couture

Wednesday, 3 August 2016

Career in Fashion: JOURNALISM

Photo from Pinterest

Do you ever go through glossy magazines and envy the profession of the writers of the articles? Have you got good writing skills and a passion for fashion? If yes then perhaps you should consider a future in journalism in the field of fashion..

Kelsey M Designs

"Fashion journalism focuses on design trends, beauty products and marketing strategies, written to appeal to image-conscious consumers." http://work.chron.com/careers-fashion-journalism-5422.html

What are the missions of a fashion journalist?

Presenting interesting information to a general audience through words and photos
Generating ideas for stories
Researching a subject and story
Conducting phone and email interviews
Ensuring that your work is well written, accurate and submitted to a deadline
Sourcing images to accompany written pieces
Reporting the latest fashion designs or trends
Planning the content of the issue with your colleagues

Photo from Pinterest

What is expected of the job?

Well, depending on where you want to apply you may have different requirements. Most often it is expected of you to have a bachelor's degree in one of the following: journalism, English, communication or a fashion-related field and also have several years of experience in journalism or fashion. You have to be knowledgeable about the fashion industry, you are here to educate your audience rather than vice versa. In order to be a good writer you have to be passionate about writing and depending on where you'll be working you have to have excellent language skills. Due to the relevance of online communications nowadays, the understanding of blogging and social media is an absolute must. You have to be organised and patient since sticking to deadlines and working under time pressure are strictly linked with the position.

Are you fit for the job?

If you are by nature a determined and communicative person with intermediate computer and online publishing skills then you might just be! It would also be beneficial if you had good online detective skills for research.

Hayden Williams

What is the expected salary?

Entry-level: staff writer, graduate writer, journalism trainee
UK £15,000-£26,000 US $25,000-$66,000

Mid-career: senior staff writer, sub-editor, features editor
UK £18,000-£35,000 US $46,000-$108,000

Late-career: editor-in-chief
UK £22,000-£65,000+ US $35,000-$99,000

Freelance: (1000 words) small magazine £420; large magazine £700

*Salary levels depend mainly on location, size and the popularity of the magazine

Any last minute advice?

Take any opportunity that you can and apply for work experience!
Network at any given chance!
Study the history of fashion - it will make it so much easier to spot common links!
Stand out from competition by going the extra mile!
Keep up-to-date on trends and popular culture!
Stay motivated with your long-term goal!
Be in it for the long haul!
Stay positive!

Photo from Pinterest

Where to apply?

Condenast, Hay Market, Time Inc. UK, Hearst, Fashion Workie, The Guardian, Vogue

Fashion Jobs, Freelancer, Fashion United

Fashion News: RAF SIMONS MOVES TO CALVIN KLEIN

Raf Simons bids Dior farewell

After Raf Simons announced his resignation from his position as Creative Director at Dior in October 2015 (after working there for just 3 and a half years) we couldn't help but wonder where he would go next. It is rumoured that the Belgian fashion designer's choice of leaving the French fashion house was linked with his limited creative control there.

Yesterday, after approximately 9 months since Raf's departure, Calvin Klein revealed through its social media channels that Raf was appointed as the labels new Chief Creative Officer. The brand discontinued further work with its previous men's and women's creative director in April earlier this year, and has kept it a secret until now who the replacement will be. Earlier in June CK revealed that they weren't yet allowed to reveal the news (due to circumstances involving Simons contract at Dior), but added that "the whole industry knows".

If you're a fan of Raf at Dior then you should definitely check out: how the couture dresses from 2015 were made and Dior & I.

Check out some of Raf Simons best looks from the past: